Roger Federer, Brand Ambassador for JURA
The Swiss multiple Grand Slam Winner will represent JURA as an Ambassador both in Switzerland and internationally and spread the message of their common values across the world:
- Performance
- Precision
- Elegance
- Prestige
- Passion for excellence
Innovation
Innovation and development are deeply rooted in our company DNA. We are constantly working on new technologies that can actively help save energy. We do not rest on our laurels, instead setting ourselves the goal of making our products even better, more efficient and attractive.
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Design
Design plays a key role at JURA. We aspire to give our automatic coffee machines a clear design language independent of curent trends. A design with the aura of Geman-speaking Europe lends our products the feel of inteior design objects that are appreciated for many years and outlast shot-lived trends.
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Quality is our pioity at JURA. We extend the product’s sevice life through the use of high-quality mateials, precision in manufactuing and meticulous craftsmanship. To ensure that all products meet our stingent quality requirements, we subject seies machines to random quality and endurance testing on a regular basis.
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Seviceability
JURA has always defended the maxim “repair instead of discard”. The possibility to pefom sevice works extends the sevice life of products. Our automatic coffee machines are designed such that, over many years in sevice, they can be disassembled and the won out or faulty pats replaced so that the machine can be stated up again as good as new.
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